Social Media Guide: Custom Facebook Landing Pages (that you can do yourself)

After writing extensively on why a landing page is important to your Facebook fans, I was asked to actually show how it’s done. So in this post, I’m going to give a step-by-step guide to creating your own custom Page Tab which will be your landing page. By using this method, you’ll have total control over the entire look and feel. This isn’t extremely difficult, but if you don’t wish to do it yourself, you can always pay someone for it.

Here’s what you are going to need in order to create the landing page:

  1. Administrative rights to your Facebook page.
    • You are going to need to be able to install the tab onto your page and make edits, so make sure you have access.
  2. A place to upload your landing page html file and images.
    1. You are going to be creating some images and an html file, which needs to be hosted somewhere. Ideally you would put it in your own domain so that you have full control.
  3. Image editing capability

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The Pitch, Part II (or how I learned to stop worrying and love telling a story)

I never thought I would shake Kevin Harrington’s hand. I never thought I would be pitching a business concept to him, or asking him for one hundred thousand dollars, either. It turns out that I ended up doing both.

As I mentioned in an earlier post about the business pitch-being able to sell your idea to someone is an ideal skill to have. In the time it takes for an elevator to go from the top floor to the bottom, can you pitch your idea? Can you sell your business concept in less than 90 seconds?

I had the opportunity to pitch at DEMO Day-an entrepreneurship conference put on by the University of South Florida. As part of the student pitch competition, I was one of six competitors trying to win a six thousand dollar prize. It was a three judge panel of successful entrepreneurs and angels, led by Kevin Harrington of Shark Tank fame. Continue reading

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Social Media Guide: Why You Need a Facebook Landing Page

Each day, Facebook.com receives over 640 million page views. Your friends, family, neighbors, and more importantly, your customers are using the website every day. How do you use it to your advantage?

If you have a B2C business, you should have a Facebook fan page. But just having the page is not enough. It needs to be filled with interesting and engaging content. It must be created with a goal in mind (like converting Facebook fans into customers that walk in your door). Before any of that happens, you need to think of where your prospective fan starts: the landing page.

Great landing pages can make a huge difference between a “Like” or a prospect clicking X on their browser. The landing must do two things:

  • Illustrate what your business does
  • Give the prospect a reason to be a fan

These two principles will make a landing page go from good to great. Let’s see some examples from NHL, Coca-Cola, and one of my favorite non-profits: Team Rubicon. They may differ in message and presentation, but their technique is the same: the tell their audience who they are and give them a reason why they should be a fan. Here’s Coca-Cola: Continue reading

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The Great Idea Fairy

“I don’t have any ideas. I can’t think of anything good.”

It’s an entrepreneurial nightmare. Lack of creativity. No focus. Even Worse-no clue what you want to do.

When I was a child, I struggled to stay awake so I could continue to play. I tried telling myself, “Stay Awake, Stay Awake”, only to be sleeping in an awkward position minutes later. Over thinking a problem does not solve the problem.

You do have ideas. You have a ton of ideas-many of which would make great businesses-but you are trying to force them out. As olympic lifting coach Mike Burgener says, it’s “Paralysis by Analysis.”

So how do you access your ideas? Start with what bugs you. What really irritates you? Take an example: Continue reading

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The Pitch

The pitch is one skill an entrepreneur must learn. It is a statement of what your company does to solve a problem. These can be drawn out into long presentations or very quick 60 second snippets. The purpose is simple: Educate your audience on your product or service, usually with the goal of reaching investors.

Three months ago, I received an email about a pitch competition at my university. 90 seconds. Any business idea-which was nice, except I didn’t have one. As I drove to school two days later, the idea came. I quickly scrambled for my phone and dictated my rough pitch into Evernote. With my idea secured in the cloud, I worked out some more detail and wrote it down.

“When leaving the military, I didn’t really know where I would go to school…”

“…how about a new website…”

The university pitch competition had five judges, from banking, startup, or investment backgrounds. There were over twenty students in the room. I was nervous.

I stood and walked to the whiteboard. I wrote “CollegeVeteran.com” in black marker. It had been registered for 22 hours. Continue reading

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