Social Media Guide: Custom Facebook Landing Pages (that you can do yourself)

After writing extensively on why a landing page is important to your Facebook fans, I was asked to actually show how it’s done. So in this post, I’m going to give a step-by-step guide to creating your own custom Page Tab which will be your landing page. By using this method, you’ll have total control over the entire look and feel. This isn’t extremely difficult, but if you don’t wish to do it yourself, you can always pay someone for it.

Here’s what you are going to need in order to create the landing page:

1. Administrative rights to your Facebook page.
   • You are going to need to be able to install the tab onto your page and make edits, so make sure you have access.
2. A place to upload your landing page html file and images.
   1. You are going to be creating some images and an html file, which needs to be hosted somewhere. Ideally you would put it in your own domain so that you have full control.
3. Image editing capability
   • Photoshop would be preferred but you can also use free online tools like Picnik.

Social Media Guide: Why You Need a Facebook Landing Page

Each day, Facebook.com receives over 640 million page views. Your friends, family, neighbors, and more importantly, your customers are using the website every day. How do you use it to your advantage?

If you have a B2C business, you should have a Facebook fan page. But just having the page is not enough. It needs to be filled with interesting and engaging content. It must be created with a goal in mind (like converting Facebook fans into customers that walk in your door). Before any of that happens, you need to think of where your prospective fan starts: the landing page.

Great landing pages can make a huge difference between a “Like” or a prospect clicking X on their browser. The landing must do two things:

• Illustrate what your business does
• Give the prospect a reason to be a fan

These two principles will make a landing page go from good to great. Let’s see some examples from NHL, Coca-Cola, and one of my favorite non-profits: Team Rubicon. They may differ in message and presentation, but their technique is the same: the tell their audience who they are and give them a reason why they should be a fan. Here’s Coca-Cola: